Small Business: How to advertise on the top CTV streaming platforms of 2024
Photo: Adobe
Are you a small business owner that is interested in CTV Advertising on the top streaming networks, but you aren’t sure where to start? If so, this is for you. Some CTV Streaming providers have self-service options (which is ideal for small business owners). Other require that you work directly with the content provider’s Ad-Sales team.
Below is a summary of where to purchase CTV Digital Advertising space from the top 9 streaming content providers (by released subscriber numbers)
1) Netflix- *270M Subscribers- *Source: Netflix Upfront 2024: The Year of Growth and Momentum
Netflix has an “Advertise with Us” page, where they ask you to fill out a questionnaire. Once you fill in the questionnaire, an Advertising Sales Executive will likely contact you so that you can purchase ad space.
2) Amazon Prime Video – *200M+ Subscribers-- *Source: “Prime Video, a one-stop entertainment destination for viewers and advertisers”
Amazon has a self service platform, where you are able to register to advertise with Amazon. To do this, you can visit- Amazon Ads, and register. There are also tons of resources to check out if you are not sure where to start.
3) Disney+ – 153M+ Subscribers *Source: Disney+
Disney Advertising has a self service platform called “Disney Campaign Manager”, where you can register and start advertising via the self service platform. You can also check out Disney Advertising for more information about premiun content and Sponsorships, and email: Disney.Advertising@disney.com
4) Max- 99.6M Subscribers (Source: Warner Bros. Discovery Reports First-Quarter 2024 Results)
To advertise with Max, you will need to reach out to the WBD Ad Sales Team, and submit the questionnaire. Once you fill in the questionnaire, an Advertising Sales Executive will likely contact you so that you can purchase ad space.
5) Paramount+ - 71.2M Source: Subscribers Source: 1Q24_Paramount Earnings Release
Paramount has a self service platform called Paramount Ads Manager, that you can register for and start advertising.
You can also reach out to Paramount’s Ad Sales team but filling in the questionnaire. Once you fill in the questionnaire, an Advertising Sales Executive will likely contact you so that you can purchase ad space.
6) Hulu – 51.1M Subscribers Source: The Walt Disney Company Reports Third Quarter and Nine Months Earnings for Fiscal 2024.
Since Hulu is a part of Disney, you would use the same content information used for Disney+. Disney Advertising has a self service platform called “Disney Campaign Manager”, where you can register and start advertising via the self service platform. You can also check out Disney Advertising for more information about premiun content and Sponsorships, and email: Disney.Advertising@disney.com
7) Peacock- 34M Subscribers Source: NBCUniversal Named Among Most Innovative Companies by Fast Company.
To advertiser with Peacock, you would need to contact the Advertising Sales Team by filling in the questionnaire. Once the questionnaire is filled in, an Advertising Sales Executive will likely contact you so that you can purchase ad space
8) ESPN+ - 24.8M Subscribers (Source: ESPN Digital 2024: No. 1 in August)
Since ESPN is a part of Disney, you would use the same content information used for Disney+ and Hulu. Disney Advertising has a self service platform called “Disney Campaign Manager”, where you can register and start advertising via the self service platform. You can also check out Disney Advertising for more information about premiun content and Sponsorships, and email: Disney.Advertising@disney.com
9) Starz – 15.2M Subscribers (Source: LIONSGATE AND LIONSGATE STUDIOS REPORT RESULTS FOR FIRST QUARTER FISCAL 2025)
Starz currently does not ads on their streaming app.
