CTV: What is FAST TV?

Written By Katherine .

Photo: Adobe

“FAST TV” doesn’t have anything to do with the speed of your TV.   In the world of CTV, or “Connected TV” in Digital Marketing and Advertising--  “FAST” stands for “Free Ad Supported TV.”   This is a form of TV Content that is free to consumers, and content is paid for by Advertising sponsorships.  FAST TV can be accessed through apps like PlutoTV, or directly on Smart TVs.  Have you ever turned on your Samsung TV and immediately been presented with a “True Crime” via Samsung TV Plus?  This would be a prime example of FAST TV.

FAST TV has become increasingly popular over the past decade.  Below are some top FAST TV providers to check out:

  • Pluto TV- Owned by Paramount

  • Tubi – Owned by FOX

  • FreeVee – Owned by Amazone

  • Google TV

  • Samsung TV Plus (If you own a Samsung TV)

  • Roku Channel (If you own a Roku Device)

  • Vizio Watch free (If you own a Vizio TV)

  • Crackle

  • Sling Free Stream

  • Peacock Free

  • At&T TV Now

  • Xumo

As a consumer, FAST TV is beneficial because it is free and easy to access.  By simply turning on a Smart TV, or loading an app such as Tubi or PlutoTV, there is a free access to Entertainment.

As a Digital Marketer, FAST TV is beneficial because there is a large scale of inventory, there are more opportunities to serve Digital Advertising.  Since access is free, there is greater scale, which makes these channels perfect for mass reach.

Katherine .
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